The story starts 10 years ago, when his girlfriend hit him with an ultimatum that could easily turn into a reality romance challenge. Yup, when it comes to keeping it vegan, he is far from green to the game. Though his day might start before the sun comes up, Wotherspoon’s plant-based journey started years before coming into the limelight. “Besides owning Round 2, being vegan, and being in a relationship? There’s nothing else I’ve done for 10 years,” he said. However, while marketing mantras like ‘sustainability’ and ‘creating a conversation’ often land like virtue signaling at big brands, the tale of the tape shows Wotherspoon’s story is far from cap. In a sense, it might be the most ‘lifestyle’ clothing collaboration that ever was. Moreover, all that good eating not only fueled said success, it paved a path for a multi-year partnership with Beyond Meat.Īnnounced Tuesday, Wotherspoon will design a vegan apparel line for the plant-based food company, merging his eye for retro fashion with his earthy approach toward life. All that grinding helped turn Wotherspoon into the consignment king, highly humble in his success yet highly sought after by power players like Nike, adidas, Porsche, and Guess. and then do it all again.”Ĭleary the notion that Virginia is for hustlers proves true. “I’d leave at 9 p.m., go home and stay up until 2 a.m. and do buying all day,” Wotherspoon told Boardroom.
“Because I started eating vegan, I was able to wake up at 5 a.m., hit all the flea markets and thrifts, then go to the store at 11 a.m. For years, Weatherspoon’s schedule has started at the same time TNT airs Charmed reruns, sacrificing sleep for moonlit errands dating back to his run in Richmond. While the timestamp and locale may sound like a Drake one-off, it’s routine for the Round Two founder who rises before the sun’s up. on Melrose and Sean Wotherspoon is already hours into his day. The plant-based food company has brought on the Round Two founder for its first vegan clothing line.
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